Low focus tuyere - comfort and satisfaction

Under the influence of the epidemic in recent years, consumers' consumption pattern and psychology have changed to a certain extent, and people's attention to their own health has increased unprecedentedly, which will also bring about changes in consumption concepts.

New changes give rise to new demands, the impact of social environment is reflected in consumers' choice of cigarette products, harm reduction has become an important consideration for consumers when choosing cigarette products, "smoke less, smoke better" is becoming a new trend of cigarette consumption.

In the current high-quality development, reducing coke and reducing harm has become the general trend in the process of cigarette brand research and development, while meeting the needs of tobacco consumers, minimize the content of harmful substances in smoke, and provide consumers with comfortable and satisfying products has become one of the key directions of each brand.

Consumers increasingly pay attention to health consumer psychology, to a certain extent, also promoted the development of cigarette subcategories of malleability. In the context of consumers' praise for "low tar, low harm, high aroma, high quality" cigarette products, with "smoke less, smoke better" as the internal logic, fine cigarettes with natural advantages in coke reduction just meet this market demand, and the development of fine cigarettes also validates the change of consumption concept.

In recent years, the domestic consumer group of thin cigarettes continues to grow, and product specifications are showing a trend of comprehensive outbreak. Today's thin cigarettes have shed the label of "women's cigarettes" and are at the forefront of consumer choice.

After so many years of development of coke reduction technology, a number of representative low-tar cigarette products have emerged on the market, of which Changbaishan brand and Nanjing brand are worth mentioning.

Since 2000, the concept of "reducing coke and reducing harm" has been attached importance by the National Bureau, and the Jilin tobacco industry has always adhered to the concept of "being the leader of Chinese cigarettes with low tar".

As a characteristic low-harm and low-coke cigarette brand in the industry, Changbaishan brand has adhered to independent innovation since its creation, made every effort to create the core technology of Chinese cigarettes, and achieved the brand position of "low-coke flue-cured tobacco" with technology under the positive guidance of policies, thus establishing the brand image of Changbaishan and becoming one of the representatives of domestic low-tar flue-cured tobacco. In China, the first launched 5mg Changbai Mountain (Oriental charm), 3mg Changbai Mountain (Derong world) and even 1mg Changbai Mountain (high mountain water).

In addition, Changbai Mountain (777) is also one of the star products of the Changbai Mountain brand by means of 7mg tar content sales, it can be said that the Changbai Mountain brand has fully expressed the concept of "reducing coke and reducing damage" through products, and "reducing coke and reducing damage" has become a characteristic development of the Changbai Mountain brand. It has also become a trump card to occupy the minds of consumers.

Nanjing brand is also another classic brand of low-coke products in the industry, Jiangsu Tobacco has continued to fight hard for more than 10 years, and has made new breakthroughs in the field of coke reduction and harm reduction, and has developed many low-coke and low-harm high-quality cigarette products.

For example, the tar content is as low as 5mg Nanjing (Xizhi 95) and Nanjing (Yuhuashi), under the premise of low tar and low harm, low absorption resistance, high aroma and high satisfaction are achieved, and the product taste style maintains a consistent high quality, realizing the compatibility of low coke, low damage and comfort.

It is worth mentioning that at the beginning of 2023, Jiangsu China Tobacco launched a new low-tar fine-branch flue-cured tobacco - Nanjing (Yuhuashi 3mg). As an ultra-low-coke fine-branch flue-cured tobacco product in the industry, Jiangsu China Tobacco has achieved a comprehensive breakthrough in aroma concentration, satisfaction and comfort of 3mg products through the integration of core technologies under the impetus of innovation-driven development strategy. It has injected a new dynamic layout into the family of Nanjing brand.

Under the low-coke tuyere, in addition to the bright performance of thin cigarettes, in recent years, the rise of the category is also worth mentioning, under the consumption logic of "healthier than conventional cigarettes, more satisfied than thin cigarettes", both the satisfaction of conventional cigarettes and the fashion and health attributes of thin cigarettes in the rapid growth of cigarettes, some brands take the "low-coke" tuyere, step out of the wave. Further achieve coke reduction on the basis of medium cigarettes, and bring a new round of surprises to consumers.

For example, the new product "Yellow Zhongzhi" launched by Tianzi brand in 2022 will adjust the tar content to 8mg under the technical ability, and become the ultimate experience on the classic, so that the product presents the ultimate experience of low coke and high aroma, soft and smooth, comfort and satisfaction balance, and realize the double upgrade of Chinese cigarette categories and quality, opening the double track strengthening of "taste" and "heart feeling".

From the perspective of public opinion and tobacco control, reducing coke and reducing harm has always been the mainstream trend of thought in society, and it is also the consistent direction of the tobacco industry, which is the internal driving force for insisting on reducing coke and reducing harm.

From the perspective of consumption concept and the changes of The Times, the rational return of consumption, coupled with the impact and impact of the epidemic in recent years, consumers have paid unprecedented attention to the safety of cigarettes and their own health, and the reduction of coke and damage can achieve relative health while satisfying the taste of consumers, which is the external pressure to adhere to the reduction of coke and damage.

Driven by the dual forces, coke reduction will continue to become the top priority of the work of various Chinese tobacco enterprises and will not be obsolete.

Under the premise of pursuing the comfort and satisfaction of the taste of the product, moderate focus reduction and occupying this feature can not only help the brand stand out in the industry, but also attract the attention of the industry and even become a new direction for the continuous enrichment and improvement of Chinese cigarettes, which may become a breakthrough point in product development in 2023.

At present, although there are products with low tar content on the market, they are not clearly used as a selling point, and there is still a lack of product systematization, and there is still room for improvement in product quality and taste.

In the future, on the basis of ensuring the quality, taste and satisfaction of tobacco, tobacco brands will continue to develop more low-coke cigarette products with high quality and good taste, respond to the demand for cigarettes in the new era, and bring more surprises to the market and consumers.