In-store training documentation of new products launched in China

At the end of last year, the royal cat's new Wangdao and Ronghe two cigarettes were listed in China and have been sold in more than 30 duty-free shops. Our employees not only carry out effective publicity and promotion of the company's image, brand and products at the ordering meeting, but also carry out key training for front-line personnel in the important link of sales.

In the past two months, the marketing director has gone to Tianjin Airport and Haikou Meilan Airport. On the one hand, carry out in-depth exchanges to consolidate channel relations; On the other hand, we will conduct in-depth training for front-line sales personnel, so that they can better understand our brand story, new product characteristics and other information. The training content includes watching the corporate promotional video, the introduction of China Commercial Tobacco Group, the introduction of Royal Cat new products, the promotion of new products and the interactive link with prizes. In the training site, the participants carefully learn the training knowledge and take notes. In the final interactive session, everyone actively participated in the training content, product selling points, promotional language, communication keywords and other skilled responses.

The leaders of Tianjin Airport and Haikou Meilan Airport duty free shops welcomed and gave strong support to our in-store training, participated in and guided the stores to display, and encouraged first-line sales to focus on recommending our new products. This round of training activities has been a complete success, and I would like to express my deep thanks to all participants!