August harvest celebration, the royal cat

Under the good opportunity of Royal Cat (Wang Dao) and Royal Cat (Ronghe) successfully entering the Shenzhen duty-free market, in order to further strengthen the business exchange with Shenzhen exemption, our company organized two seminars on new products of Royal Cat respectively on September 26 and September 28 in Shenzhen. Through this activity, the two sides of industry and commerce enhanced the communication, deepened the understanding and further deepened the cooperation, and achieved good results.

Zhongshang's "three new" brings confidence to customers

Royal cat (Wang Dao) and Royal Cat (Ronghe) are two new products with excellent quality, outstanding selling points and high cost performance. In such an influential market as Shenzhen duty-free, we must seize the opportunity to show the style of "new products, new marketing and new concepts" of Zhongshang Tobacco. For channel dealers, it is often through the attitude of the supplier team to judge and understand a newly launched product. Therefore, from the beginning, leaders at all levels of the company gave full attention and great support to this activity.

Team responsibility in exchange for customer recognition

In order to prepare for this event, the team of China Commercial Tobacco has done a lot of work in the early stage. General Manager Yin Keping has actively interacted with the leaders of Shenwei Group for many times to promote the sales of new products on the counter, which has been valued and recognized by the other side. Lin Ruling, director of Deep Pearl Free, is mobilizing resources from all parties, inviting communication many times, and gradually enhancing customer sentiment and trust. And in the case of busy sales work before the other party to determine the activity schedule.

When the application of the activity plan was confirmed and replied, all aspects of the work was really entering the countdown link, from venue screening, site layout, smoke mold, POP, folding and other promotional materials production, to the determination of participants, souvenir procurement, and so on, the work was carried out in a tight and orderly manner. Planning Director Zhao Fengwei also made preparations in the modification of product introduction courseware, the planning of activity process, the production of props and publicity materials, and rushed to Shenzhen to assist in the completion of the event after executing the task of managing the market in advance.

In the end, with the support and cooperation of the leaders at all levels of the Shenzhen Waiver Group, the activity was successfully completed. The two presentations were attended by more than 60 people from Shenmian Luohu and Huanggang store leaders and above. The activity process includes: Zhongshang enterprise profile (including R & D center manufacturing center introduction), Royal cat (Wang Dao) product introduction, royal cat (Ronghe) product introduction, marketing communication planning, selling point question interaction, sales scene simulation, team cooperation competition and other links, the entire presentation content, packaged in a big game competition rules, the scene atmosphere is quite active, the training effect is good, Finally, the leaders of the two sides respectively gave a toast and a thank-you speech.

The two presentations basically achieved the marketing coverage of the deep exemption team, enhanced the understanding and mutual trust between the two sides, enhanced the customer relationship, promoted the selling points of the new products, showed the new image of Zhongshang Royal Cat, and reached a consensus on the next step of marketing cooperation, successfully achieved the expected effect.

China Commercial Tobacco