Market Expansion of Zhongshang Commerce Tobacco's Yumao Brand into Vietnam

On November 21, 2023,Zhongshang Commerce Tobacco Co., Ltd., in accordance with its proactive response to national imperatives such as the "Belt and Road" and "Going Global" initiatives, achieved a significant milestone under the leadership of Mr. Liu Jiajun, Director of the International Marketing Department. A meticulous examination of the Vietnamese tobacco market culminated in successful negotiations, facilitating the seamless integration of the Yumao brand of cigarettes into Vietnam.

In strict adherence to mutually established strategic objectives and the regulatory framework governing the Vietnamese tobacco market, the Company is set to introduce twodistinct variants tailored for the Vietnamese consumer base — Yumao Ruicao and Yumao Ronghe. These products are meticulously developed to cater to the nuanced preferences of the Vietnamese smoking demographic.

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Executed by a proficient research and development team and accomplished perfumers, these variants not only address the specific demands of the Vietnamese market but also exhibit a nuanced understanding of local culture and consumer preferences. The overarching aim is to position Yumao as a brand that seamlessly resonates with the Vietnamese populace, thereby contributing to the diversification and enrichment of the Vietnamese tobacco market to address thenuanced preferences of a discerning consumer base.

The strategic foray into the Vietnamese market signifies the Company's unwavering commitment to national imperatives, particularly in the post-pandemic era. It exemplifies the Company's dedication to independent innovation, proactive international engagement, and successful navigation of challenging overseas markets. Looking forward, the Company remains steadfast in sustaining its enterprising spirit, intensifying innovation initiatives, and pursuing market expansion. Simultaneously, efforts will be directed towards consolidating existing market positions, upholding stringent qualitycontrol measures, and charting a distinctive developmental trajectory that aligns with the Company's corporate ethos, thereby contributing meaningfully to the realization of national strategic imperatives.

Zhongshang Commerce Tobacco Co. Ltd