Zhongshang Commerce Tobacco Co.,Ltd participated in the 2024 China Duty Free Ordering Fair

On May 29, 2024, China Duty Free. (hereinafter referred to as "CDF") held a three-day ordering fair at the Beijing Yanqi Lake International Convention and Exhibition Center. Zhongshang Commerce Tobacco Co.,Ltd (hereinafter referred to as "our company") was invited to attend, showcasing both new and classic Yumao products. This fair marks our company's first participation as an exhibitor since the outbreak of the pandemic.On May 27, our company's Deputy General Manager, Ying Chen, led a team of four including Xiao Sun, Director of Marketing at CDF, Marketing Manager Fei Shao, and Wencong Bao, to the convention center to attend the industry exchange conference and prepare for the exhibition.

On the morning of May 29th, the CDF ordering fair officially opened. This fair attracted 120 brand companies, with a total of 316 standard booths covering various categories including tobacco, imported liquor, fragrances, food, watches, and luxury accessories from both domestic and international markets. Most of the participating brands, focusing on tobacco and imported liquor, opted for specially designed booths.

This ordering fair serves as an advantageous opportunity for brands to showcase their strengths and demonstrate their commitment to the market. It also provides a high-quality platform for exhibitors to engage in deep communication with representatives from various outlets of the CDF, identify issues, and enhance their services.

During the event, the General Manager of CDF Group, Zhujun Chang, along with Deputy General Manager Xujiang Gao, visited our booth. Sun, the Director, provided a brief overview of our current situation and the status of our new and classic products. Mr. Chang expressed his approval of our new product, Yumao (Royal Scent), and expressed hope that Yumao can maintain its presence in the market and achieve good sales performance.

On May 29th, Jianxin Zhang, the Chairman of China Commercial Foreign Trade Co., Ltd., accompanied by our Deputy General Manager, Bo Zhang, personally visited the exhibition site for inspection. They conducted in-depth research on the frontline, gaining a detailed understanding of the duty-free market situation for Yumao, and offering words of encouragement to frontline staff. After the investigation, Mr. Zhang highly praised our company's pre-exhibition preparations, personnel training, work arrangements, and business negotiations.

With the strong support and assistance from the group leaders and various departments of our company, the CDF ordering fair was a complete success. Through our participation, we not only enhanced our company's corporate image but also effectively promoted both new and classic products under the Yumao brand. Upholding the concept of "natural essence, true aroma," our Yumao brand continuously strives to achieve the goal of reducing harm through technical means. This approach has garnered recognition from numerous outlets of the CDF. The newly upgraded version of Wangdao, made entirely from Zimbabwean tobacco leaves, has been widely appreciated, while our new product, Yuxiang, featuring attractive packaging and specially added bioenzymes for reduced harm, has received positive feedback.

On the afternoon of May 31st, the CDF ordering fair came to a successful conclusion. This fair marked a new milestone for the resumption of sales of Yumao cigarettes after the pandemic. Our company will concentrate all resources and efforts to improve product quality while paying attention to every sales detail, aiming to provide consumers with more high-quality products and services.

Zhongshang Commerce Tobacco Co. Ltd.